Google Gemini x Coachella 2026

Assisted leading the art direction for the Gemini Coachella activation that included 4 photobooth concepts and builds, visual identity and custom filters, organic social concepts, creator strategy, and custom creator creative concepts.

The team: Hans Schenck (CD), Aaron Marten (ACD), Melissa DeOliveira (ACD), Alison Young (Senior AD), Maggie Walker (Senior AD), Ali Manning (Copywriter), Raleigh Williams (Designer), Daniel Geizler (Designer)

The Making of the Photobooths

Gemini is the springboard that empowers creativity. Nano Banana Pro can create the perfect festival collage, Gemini Live can help brainstorm the perfect outfit crossover, helping fans to turn all of their creative sparks into full-blown spectacles. Coachella is the cultural occasion to break the mold, defy the rules and challenge convention — setting the trends and cultural conversations for months to come.