The Making of the Photobooths
From the experience inside to the output, each booth generated a new take on “iconic.”
Google Gemini x Coachella 2026
Assisted leading the art direction for the Gemini Coachella activation that included 4 photobooth concepts and builds, visual identity and custom filters, organic social concepts, creator strategy, and custom creator creative concepts.
The team: Hans Schenck (CD), Aaron Marten (ACD), Melissa DeOliveira (ACD), Alison Young (Senior AD), Maggie Walker (Senior AD), Ali Manning (Copywriter), Raleigh Williams (Designer), Daniel Geizler (Designer)
Generating an Icon
Make your most daring ideas a reality with Gemini.
